Newsletter
#22: IKEA effect, designing for deaf people, Q&A with Phil Kneer
🧠 Cognitive biases
IKEA effect
Consumers place a disproportionately high value on products they partially created.
Research showed that raising consumers&
Newsletter
#21: Observer effect, Designing for colour-blind people, Q&A with Sarah McVean
One very curious example showing this effect was conducted in the early 1900s when it was claimed that a horse could perform some mental tasks (e.g. arithmetics) when a formal investigation revealed that the horse was looking at the trainer’s reactions.
Newsletter
#20: Q&A with Andy Liu, Curse of knowledge, Designing for people with low vision
Do not rely only on colour to communicate information. Users can change colours to something that works best for them. Important information must be represented in the text.