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#14: Status quo bias, Ambiguity effect

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UX Career

#14: Status quo bias, Ambiguity effect

Apr 25, 2021
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#14: Status quo bias, Ambiguity effect

www.kirillv.com
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Status quo bias

Users hate change.

You’ve probably heard this saying before. People tend to see any change from the current “baseline” as a loss. It doesn’t necessarily mean that your new design is wor…

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