#14: Status quo bias, Ambiguity effect
Status quo bias
Users hate change.
You’ve probably heard this saying before. People tend to see any change from the current “baseline” as a loss. It doesn’t necessarily mean that your new design is wor…
Users hate change.
You’ve probably heard this saying before. People tend to see any change from the current “baseline” as a loss. It doesn’t necessarily mean that your new design is wor…