📜 Startup Chronicles: 📦 Productized Services - Idea

The idea of moving away from exchanging my hours for money has been on my mind for a pretty long time. I remember reading about a new format of charging for creative services a few years ago - Productized services. I have to admit, the idea sounds very appealing. Assuming all goes well, you can create a recurring income stream. What not to love?

Recently, I stumbled upon a video about one of the founders of such agency Designjoy. He briefly overviews his model, process, and of course earnings - more than a million per year. For a one-person show - unbelievable and inspiring (Youtube →)

A few days later, I found out that he was also promoting his course on how to build the same model for others. When a person is marketing themselves as an extremely successful entrepreneur with a ton of easy money flowing in, and then, they start offering a course where they share their secrets, is a huge red flag 🚩.

There have been too many stories of such “entrepreneurs” who hype the idea of how they are making easy money, but in reality, they make money on the course that promises to sell the secret (that doesn’t exist). Coffeezilla has done some great work exposing such folks.

Not surprisingly, I quickly found a few not-so-rosy comments from his agency customers and also people who purchased his course -