📝 Notes: “REWORK” by Jason Fried

"Build an audience, not direct marketing; speak, write, blog, tweet, make videos…"

Notes for the book “Rework”

• Cut the “menu”

• Focus on something constant (amazon – fast/free shipping, return policy, etc).

• If anything takes more than 2 weeks, bring other people to take a look.

• Break the project into stages.

• Don’t try to overcome competitors, but change the rules and get something new.

• Don’t memorize what a customer wants, if it’s really important he will remind you many times.

• Build an audience, not direct marketing; speak, write, blog, tweet, make videos…

• Teach people something, and share your knowledge in this same industry.

• Let them to your backstage.

• Hire somebody only when it hurts, when you really can’t do it all.

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