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📝 Notes: “REWORK” by Jason Fried
"Build an audience, not direct marketing; speak, write, blog, tweet, make videos…"
Notes for the book “Rework”
Cut the “menu”
Focus on something constant (amazon – fast/free shipping, return policy, etc).
If anything takes more than 2 weeks, bring other people to take a look.
Break the project into stages.
Don’t try to overcome competitors, but change the rules and get something new.
Don’t memorize what a customer wants, if it’s really important he will remind you many times.
Build an audience, not direct marketing; speak, write, blog, tweet, make videos…
Teach people something, and share your knowledge in this same industry.
Let them to your backstage.
Hire somebody only when it hurts, when you really can’t do it all.
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