📜 Startup Chronicles: 🧠 Cognitive Biases Flashcards - Idea

Trying to solve my own problem - learn about more biases and teach my kids.

The idea

I’ve got a new idea that got me excited.

Recently, I realized that I’d been noticing more signals of cognitive biases influencing the thinking of my kids (9 and 14 yo). I realized that I was telling them about this or that bias which was relevant in that particular situation.

I started thinking more about helping my children better understand what influences their perception of the reality and information they consume. And I decided to try something new, but proven - a physical product to teach new information - flashcards.

Also, for my own education, I think this could be a good tool. I’ve read about many cognitive biases in recent years, and even was sharing my learnings through this newsletter for a while. Overall, psychology, as a science, has been very interesting to me for a very long time (my first memory of becoming interested in it goes back to the late 90s).

So, I decided to try this idea and run an experiment - create a set of flashcards teaching the top cognitive biases in a simple format, so even kids can understand and learn from these.

The process

First things first, I decided to search on Amazon. What if this kind of product already exists? After reviewing similar offerings, I haven’t found something that addresses my need that I’d want to buy. There was only one somewhat noticeable offer but with a focus on teachers and helping them teach students. Great reviews, lots of sales, etc.